Bozal Launches Marigold Vegan Mezcal Ahead Of Día De Los Muertos

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SONOMA, CA – Bozal Mezcal, uniquely made from indigenous Mexican agave, has announced its new reserva mezcal, Cempasúchil. This new mezcal is crafted in the pueblo of Etla in Oaxaca. Cempasúchil is the Aztec name given to Mexican marigold flowers. Bozal Cempasúchil will retail at $ 129 and has a 47% ABV.

“We have always dreamed of crafting an ancestral mezcal that would honor the traditions of Día de los Muertos,” said Sebastiani.

“Traveling the backroads of Mexico and meeting the people and history behind our sourcing remains a critical factor in the success of our agave portfolio. Our Cempasúchil pays homage to those long-term relationships and the culture that defines Bozal, and we couldn’t be more thrilled to introduce this unique expression to the U.S. market.”

Less than half of one percent of all mezcals qualify as ancestral, and most are distilled with animal proteins like chicken, turkey, pork, or rabbit breast. This mezcal is vegan and ancestral. Ancestral mezcals use a hand-crafted method that goes back hundreds of years.

This mezcal is distilled with marigolds, which are the the iconic bright orange and yellow flowers native to Mexico, which are also the symbol of Día de Los Muertos. It features notes of green pepper with orange zest, nutmeg, and anise and well as black pepper to add spice to the slight smokiness of the mezcal the finish.

The bottle features a design of white marigold flowers that have been purposefully etched into the ceramic along with a golden orange strip label that closely resembles hues of marigolds. Marigolds are believed in Mexico to help guide spirits from their burial place to their family homes during Día de los Muertos.

The Bozal brand has now featured over thirty unique mezcals made from fifteen wild varieties of agave from Oaxaca, Guerrero, and Durango. Sales have increased over 16 percent at Bozal year-to-year as of July 2023 as the brand continues to grow.

Bozal Mezcal is produced by 3 Badge Beverage Corp, a Sonoma-based négociant established in 2015 by fourth-generation vintner, August Sebastiani, who focuses on agave spirits and mezcal in particular as a trading portfolio.

More information is available at

Carlos Eats

September 13, 2023 |

Día de los Muertos giveaway brings together Espolòn Tequila, Stadium Goods, and Saner

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Espolòn Tequila has partnered with premier streetwear marketplace, Stadium Goods, and globally recognized Mexican artist, Saner, to drop a limited-edition line of apparel in celebration of Día de los Muertos or Day of the Dead.

Dubbed the “Calavera Collection,” the fashion line includes custom-made wearable pieces that pay homage to popular Mexican symbols including calaveras – or candy skulls – and marigolds, with each design inspired by one of Espolòn’s four award-winning tequilas.

The line was created to honor the Mexican tradition of Día de los Muertos or Day of the Dead, a holiday in which the souls of deceased relatives are honored through stories, food, drink and celebration.

Espolòn x Saner Presented by Stadium Goods

“Day of the Dead is one of the most important holidays in Mexico, and our streetwear collection with Stadium Goods and Saner will bring to life the traditions of the holiday in a way that feels fresh and contemporary,” said Sean Yelle, White Spirits Marketing Director at Campari America.

“Our Calavera Collection was created to shed light on the traditions of the holiday while spotlighting one of Mexico’s most popular artists, Saner. We look forward to bringing the traditions of Mexico to the US in a new way this fall.”

The Calavera Collection released on Nov. 1 at Stadium Goods’ NYC retail store.

For those located outside of NYC, 50 pieces from the collection will be available online via a nationwide sweepstakes from October 24th-November 2nd, 2022. Fans 21 and up can tag a friend and share their own personalized literary calavera, or satirical poem that is traditionally written for the Day of the Dead, on Espolòn’s 10/24 Instagram post (@espolontequila) for the chance to win an exclusive item from the collection. Enter here:

“Dias de los Muertos is a holiday with such rich tradition, and I really wanted the artwork for this collection to bring a piece of Mexico to the US,” said world-renowned artist, Saner.

“The four designs mix together prehispanic art techniques and feature traditional Mexican symbolism for a streetwear collection that celebrates culture with a modern edge.”

“The spirit of collaboration has always been a core value of Stadium Goods, from our apparel to the vibe we create in our retail stores, and partnering with Saner and Espolòn is a beautiful extension of that,” says Matthew Gomes, Stadium Goods senior director of retail.

“We’re honored to have Saner use our pieces as his literal canvas, and delighted to have Espolòn co-host such a unique way of sharing it with the world.”

Carlos Eats

November 2, 2022 |
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