Biz: Changing South Tampa One Sweet Bite At A TimeComments Off on Biz: Changing South Tampa One Sweet Bite At A Time
Mini Doughnut Factory Creates A Frenzy
Patrick Ruddell and his wife, Zezura, have created a frenzy of sweet lovers in a small strip center across from Plant High School in South Tampa. On weekends, the line extends out the door and a wait up to 45 minutes for the custom-flavored mini-doughnuts.
Opening only four months ago, the Ruddell’s latest business venture has been a sweet success. So far, Patrick estimates they have sold over a quarter million mini doughnuts and goes through over 100’s of pounds of toppings per week. During the week, the hot, made-to-order mini’s are vanilla flavored, but on weekends there is more staff to have additional seasonal flavors and chocolate doughnuts. Creating the made-to-order mini doughnuts requires customers to wait, and they most certainly don’t seem to mind. Many of the toppings mimic ice cream flavors including sprinkles, candy pop rocks, peanut butter cups and more.
Ordering is an easy 4 step process, step 1 select the cake doughnut, step 2 select the icing or coating, step 3 select the creative toppings and step 4 select a yummy drizzle. Currently there are 16 Favorite Combos, but creativity and originality are encouraged for endless options. Patrick’s favorite is a customized Peanut Butter Cup with a vanilla cake doughnut with peanut butter icing, peanut butter cups and Reese’s drizzle, however, the number one seller is Sweet Pig — a vanilla cake doughnut with maple icing and bacon. Patrick says they go through roughly between 100 lbs of bacon per week.
Serial entrepreneurs, the Ruddells opened Mini Doughnut Factory to teach their children how to operate a business. Daughter, Aryanna, 12, works at honing her customer service, sales and decorating skills and son Jordyn, 14, is learning about the baking and business operations. “We’ve never worked so hard, but had so much fun,” said Patrick and Zezura. M
—Ronda M. Parag
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